Male, 30 to 45 years old, well-paid, by the health, work and family life constitute the three major focus of this new high-end consumer is becoming a consumer boom in China’s main force, and their consumption habits are also an impact on China’s consumer goods market, the new standard.
A special survey had the consumer market, China’s elite men in the current fashion, perfumes, watches, skin care, housing, tourism and other aspects of reading habits of consumption ratio and analysis done. Survey results show that the Chinese elite men’s consumer market is becoming a major force in the growing awareness of a strong consumer brand while on travel, golf and social welfare activities such as spiritual Shang of consumer demand growing wealth.
A survey published recently by the agency’s “high-end lifestyle and needs male comprehensive study report” validates the anti-traditional trend. The report on the Beijing, Shanghai and other cities in 3368 in 18 high-end male clients access to “lifestyle and attitude”, “consumption habits and place”, “understand the degree of luxury” of a different lifestyle for the longitude, in order to “work hard Liye young people “,” smooth development of SME entrepreneurs, “” big business executives, “” Fu II “and other representatives of different life experiences as latitude, changes in China’s consumer groups made more accurate description.