Today’s men’s jewelry also break stereotypes, patterns stack up, not only in bold style and amazing design, but also adding some stylish new materials, such as beeswax, precious stones, crystal, etc., which previously have been considered women’s material, Now, through the rough lines and intricate design work, the performance was a man full taste. Most men think that wearing jewelry can better demonstrate the man’s character, temperament, training and identity. “a Beijing shopping center Shopping guide to the reporter . With the men’s wallet on Feng, who gradually seized the initiative in the men fashion consumption, gradually became the most potential jewelry consumers, not only for love, even themselves, their power should not be overlooked.
By the impact of the global economic downturn, luxury goods market is not immune to being hit. But since 1997, male jewelry market has unexpectedly doubled. Marketing firm Unity Marketing published “Personal Luxury Report 2010″ shows that men buy jewelry for spending already accounts for the high-end jewelry for 20% of the consumer market. From 2007 to 2009, women jewelry purchases increased 6.5%, while the male jewelry purchases increased by 10% over the same period.
The report shows that affluent men 40 years of age are the fastest growing luxury brand consumer groups. Kind of “masculine men do not wear jewelry,” Today this concept in the “Charm City Men” era long past.