Semin Ultra-renowned marketing experts in the analysis of the report pointed out that China’s economic and social progress in recent 30 years of development, traditional sense Shang Yi, “a woman and Haiziweizhu” consumer groups Fasheng the Biange, male consumer of Judaqianli gradually highlights, from Guo Qu relatively concentrated in some areas has now expanded to a wider range, such as men’s skin care products, perfume and men fashion magazines. Experts believe that women hold the leading consumer attitudes are changing, “he economy” era has quietly come.
Data show that male high-end consumer groups about Qi Cheng, is currently the backbone of high-end consumer. Most of them are in important posts, the average annual salary of 510,000 yuan, the average annual household income of more than 760,000 yuan, which is reported to show patterns of high-end consumer groups male sketches. Health, work and family life constitutes a high-end focus of the three men, of which 68% of the high end of healthy men included in the primary position. As these people are the cause of rising or stable stage of development of, more or less face a certain working pressure, high-end tourism to become the preferred decompression method for men. Foreign tourism is their first choice, Jiucheng the rich will choose consumption abroad, including Hong Kong’s popularity ranking as high as 38%.