With the male consumer era, more and more are quietly changing the traditional concept of consumption.
Man or “face.” Informal, is the real man, too much emphasis on appearance of the men might feel weird, so that consumer attitudes can be said to be deeply rooted. But now, the pursuit of fashion is no longer unique to women, Chinese men are abandoning the traditional concept of manhood, has become the world’s most active consumers of skin care products.
Statistics show that male skin care market in China grew 27% last year, this year is growing at a rate of 40% – about women’s skin care market growth rate of 5 times. “This is a huge market, which is the Chinese skin care market, one of the biggest surprise.” Muse Er L’Oreal, General Manager Asia Pacific, said. He said L’Oreal products for men, has just launched three years ago, and now has operations in China account for L’Oreal Paris 22% to 23%. In Western Europe, men skin care market share of only 7% to 10%.